Small Local Businesses Face Mask Dilemma as Mandates Are Eased


When your state lifts the masking mandate, how should you conduct the business?

According to a survey by Near Media, the majority of consumers support masking. Consumers also prefer companies that strictly enforce them.

Consumers can respond with one of four options: they are more likely to engage with them; Neutral, won’t affect my spending; Less likely to deal with them; Or I will never shop there again.

“Women and the elderly are the most supportive,” said Mike Blumenthal, co-founder of Near Media and emeritus founder of GatherUp. “It is clear that the majority of consumers support strict masking and prefer companies that do so.”

Blumenthal said applying strict disguise is the “only logical course of action”.



Small domestic companies must impose face masks to customers, survey results

“It’s clear that putting in place a Covid-hiding policy is like everything for business,” Blumenthal said. “It is very important that they know their base and make sure that the policies and practices that speak of that base are in place.”

Blumenthal noted that according to survey respondents, women were more likely to support a strict masking policy than men. Supporting older residents (65+) hide more than younger ones. The 25-34 age group was the least supportive of cloaking.

Important note: Although the younger age groups were the least supportive of masking, within these groups was still greater than 53% support for companies imposing a policy of masking.

Masking and a large client base

If a company’s customer base is indeterminate – for example, it is not 80-90% of a certain age / gender – should the company provide certain hours or specific age groups?

For example, large groceries and groceries / boxes were running “graduation hours” in the mornings during the pandemic. Could this be an option for small businesses?

“Every company should understand that the vast majority of respondents have expressed support for the enforcement of masking, regardless of age or region in the country,” Blumenthal said. “This is the minimum standard that every company must put into place.”

He added, “Every business knows their customers better and whether they offer roadside transportation, Look and See video, e-start, or special hours – they should customize their offerings according to their customer group.” “However, whatever they choose to do among these options, you have to realize that you must do it well or else you will be held accountable for poor service.”

Blumenthal said that small businesses considering implementing new customer-focused services should focus on services that will provide long-term benefits, for both business and customers. He said that there are two questions that the business owner should think about:

  1. Will adding some ecommerce and pier pickup help you improve your overall experience?
  2. Will implementing a better SMS-based communication strategy on customers not only make your customers feel secure, but allow your company to better process new potential customers? “

Summarize and apply the concealment survey results

How can information from the survey be transformed into a tool for small businesses?

Blumenthal mentioned “a meaningful minority against masks” that could create a dilemma for local small businesses.

“The positions of this group have remained largely unchanged since last year,” he said. “National reports tend to focus on attitudes against concealment, which creates the impression that they are more prevalent than they actually are.”

He advised that the business be ready to respond and be prepared to engage with it.

What about regional differences and masking?

Not surprisingly, consumers in the more urban northeast are strongly supportive of masking. These respondents were more likely to choose the “least likely to deal with” or “never shop there” as business options that do not require concealment.

At the other end of the scale was the more rural Midwest, and the one that had the highest negative attitudes. However, nearly 54% in the Midwest still favor a stricter business masking policy.

Hide the small business world is recovering

“Now is not the time to let your guard down,” Blumenthal said. Compare the number of epidemic cases, ups and downs with climbing.

“There is a common wisdom in the world of mountaineering that has proven to be a true experience in the world that most accidents happen on the way down the mountain and not on the most difficult ascent,” Blumenthal said. “Like a mountaineer, now is not the time for small businesses to let their guard down and loosen up strict policy enforcement.”

Clear communication about concealment is important

For small businesses, Blumenthal said, the most important element of the case is these strong concealment policies are clearly communicated and consistently enforced.

“That might sometimes put the business at odds with the loud minority but the company, especially in states that have removed the mandate to stealth,” Blumenthal said. “Firms should be able to present an ethical, ethical and business condition to both their customers and employees to enforce a consistent concealment policy.”

How was the masking survey performed

Two surveys were conducted in mid-March by Google. One survey involved 500 respondents. The second poll included 2,500 respondents.

Each study surveyed American adults (18 years and over) from across the country. Participants were statistically balanced to reflect age and sex distributions in the United States.

Photo: Depositphotos




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