How a Tweet from Oprah Created $1M in Orders

Can You Really Build a Company on a Recommendation from Oprah Winfrey? Well yes you can!

On this week’s Small Business Radio Show, Gloria L Williams revealed at Footnanny how her brand exploded after a tweet from Oprah. She’s been her manicurist for many years and since then has been featured in Oprah’s favorite things for 7 years in a row.

Her mother was from Montgomery, Alabama, and she always helped patients by giving them a great old fashioned “rub down! Southern hospitality style”. Gloria says she paid close attention to her mother, who would accompany her to help sick neighbors. She copied her style. My mother believed that certain foods, oils and tea played an important role in the overall healing of a person’s ailments. My mom was mixing luxurious creams, ointments and oils, which we would then use to do an “old-fashioned massage” for those in need of a touch of love. ”

An interview with Gloria Williams from Futanani

As a professional, Gloria decided to create her own products using the right mix of cream and oil because she was unable to get the right “slip” on clients’ feet with what was being sold. Oprah has watched her producer while serving her feet with a pedicure and foot massage. Oprah liked it so much that she posted a video tweet and let everyone know about the product. Gloria explains that she “launched 6000 emails with a lot of product support”.

After Oprah’s tweet, ramping up her production was a challenge as she had to switch from a service-based business to a producer. As a result of its success, people were trying to take advantage of it because it was developing very quickly. Gloria had to find a new chemist and a company that could do even bigger operations. “The demand was so intense that I had to immediately search for a better distribution,” she explained. During COVID, it had to expand to three warehouses. Since many women were buying the product for men, Gloria also started a product line for men. As Gloria explains, “It’s the same product, it’s only written on the” Men “label.

Hear Gloria’s full inspiration story on the Small Business Radio Show.

Photo: Depositphotos

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