Almost every business today uses some form of online marketing. So if you want your company to stand out, you have to think a little differently. New platforms like Clubhouse and TikTok may help. Or you can find new strategies within your tried-and-true methods such as SEO and email marketing. These tips from members of the online small business community can help you go beyond the basics for better online marketing.
Use conversation insights to take the guesswork out of marketing
Lots of companies use keywords for their online marketing. But if you want to take your efforts to the next level, it is necessary to go beyond simple keywords. Learn how Conversation Insights can help you dig deeper in this Search Engine Watch post by Jacqueline Dooley.
Focus on video in online marketing
Video has been a popular promotional and communication medium for years. But some business owners still resist the format. If you need more reasons to focus on video this year, read SMB’s CEO post by Ivan Widjaya. Then head over to BizSugar to read member reviews.
Take advantage of public relations
Public relations is not a new concept. But it has not received as much attention in recent years as high-tech marketing methods such as SEO and social media. However, it can still make a huge impact. Find out how to do it in this channel strip marketing post and podcast by Jon Jansch.
Focus on digital reputation management
Many companies today focus on digital marketing. But it may be helpful to think of it as reputation management. After all, your online presence makes up a huge part of your overall reputation. Read more about digital reputation management in this UpCity post by David J. Brin.
Consider affiliate marketing programs for your business
Affiliate marketing involves connecting companies with influencers, companies or individuals who share their products or services. They can then earn small commissions on sales sent to the company. If you’re interested in using this tactic in 2021, check out this GetResponse post by John P. Lobrutto first.
Consider joining the Clubhouse
Clubhouse is a relatively new social platform. Some brands jumped to the cart early, while others stopped. So what is the right path for your business? Some experts comment on the Content Marketing Institute blog. Read this post by Ann Gynn for details.
Gaining more visibility online during the pandemic
The pandemic has made things difficult for a lot of companies. But some companies have actually managed to improve their online marketing efforts during this time. To make the most of a bad situation, read the tips in this bright local blog post by Jonathan Birch.
Find out about TikTok stats
If you haven’t tried using TikTok for your business, this might be a good time to get started. This Sprout Social post from Chloe West includes some stats that may entice marketers and provide insights into using the platform.
Optimizing email responses to create positive customer experiences
Email marketing has always been an important business strategy. But personal communication is also important. If you want to make the most of this powerful method of communication, read this Marketing Land post by Ryan Phelan.
Avoid Podfade when promoting your podcast
Podcasting provides an exciting business strategy and/or promotional method. But if you want to make an actual impact, you need to post regularly. Unfortunately, many podcasters suffer from a condition called podfade. Find out what it is and how to avoid it in this GMR Transcription post by Beth Worthy. Then see what members of the BizSugar community have to say about the post here.
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