Malaga and DES will mark the future of Spain’s tech sector

DES-Digital Enterprise Show will celebrate its new release from June 14-16 at FYCMA to promote the digitization of companies and departments

View digital projects DES A benchmark event in digital transformation in Southern Europe It is celebrated from 14 to 16 June in Malagawill bring together more than 12,000 members of Congress and its purpose is to promote the digitization of companies and administrations to increase their competitiveness and promote economic and social development.

Francis Towermayor of Malaga; Sandra InfantaDES Director – Digital Enterprise Show 2022; Nacho Fillush, Director of the Global Conference on Digital Business, taking place within the framework of DES2022; s Albert PlanasThe CEO of NEBEXT, the organizer of the event, presented this morning the novelties of the sixth edition aimed at promoting the Andalusian city as a center of technological and digital innovation in Southern Europe.

“Málaga is a perfect area to celebrate DES. The city has all the ingredients to be the European tech capital. If DES wins, Malaga wins”, Francisco de la Torre, Mayor of Malaga

With a call to help transform Malaga into a center for technological innovation, DES2022 will host various activities to strengthen networks and alliances between business and the entire technology ecosystem that will meet from June 14-16 in the city.

These include the Leadership Summit Awards for CEOs, the Innovation Hub Forum for tech startups, or the 2022 European Digital Mindset Awards, which honor business projects and people who are driving digital transformation in their businesses.

New international experts confirmed

The DES2022 lecture halls will witness interventions by a wide range of international experts of prestige Gunter Pauli, Creator and largest specialist in the blue economy; Liz Parishwill present advances in his research to develop a method that would reverse cell aging and allow us to extend life expectancy; Jerome S Engleexpert in innovation, entrepreneurship and venture capital or Christina Dolanof the Massachusetts Institute of Technology, who will help attending professionals provide transparency to their sustainability strategies through the application of big data and analytics.

Along with them, other experts like Jesus Hernandez GalanONCE, Director of Accessibility and Innovation, will analyze how technology can help people with disabilities increase their independence or a media expert in digital transformation Marc Vidal He will attend the sixth edition of the exhibition DES digital projects.

In total, more than 500 experts from around the world will share their strategies and success stories that will inspire all professionals attending DES in the more than 270 hours of the conference.

Sandra Infanta The Director of DES-Digital Enterprise Show announced the celebration of Extended World SummitA new space arrives in this edition where we will welcome everything that surrounds the world of entrepreneurship“.

More than 200 exhibitors such as AWS, IBM, KPMG, Kyndryl, T-Systems, Arcopay, Codurance, Personio or The Cube will offer the most innovative technology solutions on the market

Besides the conference, DES2022 will have more than 200 exhibiting companies such as AWS, IBM, KPMG, Kyndryl, T-Systems, Globant, Arcopay, Codurance, Personio or The Cube, and they will present the most innovative technology solutions on the market, such as using artificial intelligence or Internet of Things, Cyber ​​Security, Big Data, Virtual Reality, Blockchain or 5G, among others.

Thus, DES brings together the latest technologies, solutions, success stories and inspiration to contribute to the evolution of digital transformation that allows companies to transform their business models and be more competitive.

The new edition of DES2022 will focus on how to reimagine new business models after the pandemic has accelerated the digitization of many companies.

In fact, according to IDC forecasts, by 2022, 70% of all organizations globally will accelerate their use of digital technologies, transform their operations and reinvent their business models.

That is, betting on digital transformation strategies facilitates flexibility and stimulates business differentiation to deliver unique value.

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