Your small business would not be what it is today without your valued customers. The festive season and the New Year can be the perfect opportunity to say thanks and appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas.
Why is it important to thank loyal customers?
Thanking customers can be an easy way to build business loyalty. If you show your appreciation in a tangible way, customers are more likely to continue to buy from your business and engage with your content or initiatives.
Top Small Business Examples Thank You Letter to Customers
If you are looking to build customer loyalty and show your appreciation to your customers, the following ideas may help. Some may work specifically for old clients, while others can attract new and returning clients. Here are some ideas and templates to get you started.
1. Thank you for supporting my small business
Expressing gratitude doesn’t have to be rocket science. One tried and true way to share warm regards with your customers is to thank them for their support after every purchase. You can email a thank you note or include a small note with their request.
As a small company, every order means a lot to us. From the bottom of our hearts, we thank you for supporting our operations and small shopping this holiday season.
2. We value you, our valued customer
Thank you letters can also go deep for those who have done repeat business with you. Send private notes or emails not related to a particular sale to highlight your company.
Just wanted to send a quick note saying we appreciate your business. No matter when you last shopped with us, we wouldn’t be where we are today without your support!
3. Thank you, loyal customer
Thank you notes to valued customers might be even more special if they were handwritten. You can send handwritten note cards during the holidays or just mail them during a slow period for your business.
As one of our most loyal customers, you are a big part of why our business is what it is today. So we wanted to share a special [promotion/update] With you! [Promotion details]
4. Customer Appreciation Badges
Customer recognition badges may include physical buttons or even digital stickers. They might include titles such as “appreciated customer” or “brand ambassador,” to thank their most loyal supporters for their continued patronage.
We wouldn’t be where we are without you – proudly display this badge as one of our best customers!
5. Enjoy a discount on your next purchase
Genuine gratitude is great, but it’s also rewarding to offer real value to your best customers. Consider thanking them by sending them a discount code or voucher that they can use on a future order.
We are so grateful for all of your continued work over the years! As a token of appreciation from us, enjoy this discount code for [percent] Stop the next purchase!
6. Thank you for being treated with your purchase
You can also express your gratitude by including a small token with their request. This may work either in person or online; Just include a short note of explanation.
Thanks for a little shopping this holiday season! Enjoy this extra gift on us as a token of our gratitude.
7. Samples during special events
Businesses with a physical location can invite loyal customers inside for a special buying experience that also includes free samples. This may encourage future purchases while also saying thank you.
As one of our most loyal customers, we wanted you to be the first to know: We’re hosting a special event at [date/time]. Visit us to enjoy free samples [product] and mix with others [company name] Client!
8. Social media posts and gifts
Social media can be the perfect place to say thank you to a wide customer base. Consider making a gift with a sincere thank you note.
Fabulous! 100,000 followers. To share our appreciation for each of you who follow our content, here’s a freebie [giveaway details].
9. Thank you stickers
Small trinkets like stickers are inexpensive. But they provide just enough of that special touch that your customers are likely to remember the experience.
We’re stuck with you! Just wanted to thank you for supporting our small business this holiday season!
10. Special Sales or Business Hours
If you want to create a truly positive experience that makes your best customers feel valued, consider offering special hours just for them. Email your best customers inviting them to a special sale or watches that are for loyal customers only.
We invite all our best customers to a special shopping event! [Hours/details] Enjoy exclusive deals and a unique shopping experience. Thank you for your continued patronage.
What to include in a social media post Customer discretion
Business messages on social media often get lost in the shuffle. To make your sincere thanks stand out with your followers, include the following:
- real emotion Give them a behind-the-scenes look to see how much you appreciate their support. Include photos or videos and a heartfelt message.
- Their support effect: What have you been able to achieve because of their support? If this was your best year for sales or you were able to get hired or move to a larger location because of their support, explain how their sponsorship made those moves possible.
- Values: If possible, add a discount code, giveaway, or other form of giving back to your post. This not only encourages interaction, but also returns the interest they have shown by supporting you over the years.
- Personal responses: Once you post your initial messages, you may receive comments or interactions from those who follow you. Show your appreciation for each one by replying in person.
Does customer appreciation improve customer retention?
Building business loyalty involves many elements, from creating a positive experience to engaging with customers on an ongoing basis. Customer appreciation can definitely help, by adding a personal touch to the relationship and making customers feel valued and valued.
Should Small Businesses Thank Customers All Year Long?
Yes, companies can thank their best customers and trigger future purchases at any point in the relationship. After your first purchase, send an email thanking you for it. During the holidays, give a handwritten thank you note. When they sign up for a loyalty program, go above and beyond with free gifts or incentives.
Image: Envato Elements
More at: Business Letter Examples, Operational Letters, Small Business Saturday